SaaS EDUCATION AND BUSINESS SCHOOL
VALUE CREATOR FLYWHEEL

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We have seen brands double-down on direct sales and marketing investments such as CRM and marketing automation over the past 20 years. With over 75% of world trade flowing indirectly, Forrester believes the third stage of enterprise growth will revolve around paving the last mile to the customer through partners and alliances. That last mile will require partners to have the education and training to deliver immediate value to customers and help them achieve their desired business outcomes 
"As we enter the decade of the ecosystem, changing buyer behaviors, the rise of SaaS, the subscription economy, marketplaces, and wide-scale digital transformation, value creation, and co-innovation are everything....99% of people - vendors and partners that don't have the skills or muscles built. So, there's a front, or tip of the spear is always education and training"
- Jay McBain - Principal Analyst - Channels, Partnerships, and Ecosystems - Forrester Research
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