Here’s a 90 second video overview of the saas ecosystem and business school
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“We have seen brands double-down on direct sales and marketing investments such as CRM and marketing automation over the past 20 years. With over 75% of world trade flowing indirectly, Forrester believes the third stage of enterprise growth will revolve around paving the last mile to the customer through partners and alliances. That last mile will require partners to have the education and training to deliver immediate value to customers and help them achieve their desired business outcomes” - Jay McBain Principal Analyst – Channels, Partnerships & Ecosystems Forrester Research, Inc.