pivot to survive and thrive
COVID-19 has become the accelerant to businesses’ adoption of cloud and their Digital Business Transformation initiatives. This has created unprecedented opportunities for SaaS Vendors and Technology Solutions Providers – TSPs (MSP/VAR/Telcom Agent). BUT the customers’ needs and buying behavior has changed forever. This has forced the SaaS Vendor and TSP to PIVOT their business model and marketing and sales approach – or else. CloudRevenuePartners has a long history of PIVOTING as a SaaS Vendor and helping TSPs PIVOT its business model and marketing and sales approach. We bring our experience directly to SaaS Vendors and TSPs via our PIVOT TO SURVIVE AND THRIVE Business Building and Digital Marketing programs.
- Your Business Outcomes Value Prop - Clients are not buying technology widgets any longer, they are buying business outcomes and that comes in the form of cloud. Have you created your differentiated business outcomes focused value prop that exudes business value to business people and differentiates you from the crowd?
- Your Target Personas Including Business Managers - Your cheese has moved - selling technology to techs is going away, today your buyer of cloud are Business Managers. Have you defined in detail your selected client target verticals, sub-verticals and client personas that most resonate to your value prop?
- Your High Value and High MRR Cloud Solutions Including Bundles - You cannot make a profitable business selling low value, low MRR cloud and customers will not buy anything that is low value that does not help them achieve their desired business outcomes. Have you created your differentiated business outcomes focused high value, high MRR and high value cloud solutions and bundles and services?
- Your Digital Marketing And Sales Website - No one reads huge websites any longer. Your visitors want simple that speaks to them - they want to quickly know how you are, what you do and what's in it for them etc. Have you created your digital marketing and sales enabled website that clearly articulates your value prop to your target personas and is digital marketing enabled with CTAs, downloadable content etc?
- Your Digital Marketing And Sales Plan and MRR Financial Model - Today the buyer is in control - it's called the buyers journey - 1. Buyers becoming AWARE of cloud solutions to help them with the specific desired business outcomes 2. Then CONSIDER cloud solutions to help them with the specific desired business outcomes 3. Then Make a DECISION on the right cloud solutions to help them with the specific desired business outcomes. Have you created your digital marketing and sales plan that addresses today's new world of sales and marketing model driven by the buyers journey? Also, have you created your 3-year recurring revenue cloud financial model that aligns with your Digital Marketing and Sales Plan and includes all variables and KPI’s required to build a profitable high-value cloud business?
Which MRR Cloud Business Do You Want?
“In just a few weeks, CloudRevenuePartners has created a Playbook foundation that has grown week after week to become an incredibly valuable tool for us. CloudRevenuePartners has been highly responsive to Google Apps resellers, turning around quickly when challenged by us resellers to come up with new ideas and concepts well suited to what we experience on a daily basis in the field. You guys have already surpassed our expectations for our participation to this program. We can assure you that we are looking forward to the next few weeks/calls to discover what you guys will next come up with to surprise us!!!"
Sylvain Patry, Senior VP, Business Development, Hostpapa